Software built around what you actually need.
Some ideas need more than a website. When people have to log in, do something, manage something or work with data, we build the product itself.
When the idea needs more than a website.
A website explains. A web app does something. If people need to log in, interact, manage data or use custom functionality, the answer may be a product rather than another page.
Six kinds of product, one way of working.
Most projects start as one of these, then borrow from the others as the product grows.
SaaS and online products
A product people sign up to and pay for. Accounts, subscriptions, permissions and the workflows that make it worth paying for.
Web tools and utilities
Calculators, generators, converters and configurators. Someone puts something in, the logic runs, they get something useful back.
Customer facing applications
A place your customers log in to check something, manage something, submit something or use the service you provide.
Data and analytics products
Applications built around information. Tracking, searchable datasets, reporting and views that answer a question rather than dump numbers.
Connected applications
Products that talk to other services. External data, payment providers, third party systems and browser extensions working as one product.
Desktop applications
When a browser is not the right home for the product, the same thinking goes into software that runs on the machine instead.
Products we've built ourselves.
Real products we use to explore ideas, solve problems and build useful software.
linksh.re
A link management tool for short links, custom bio pages and QR codes, with simple click tracking built in.
xsavr
A tool for saving X posts and downloading their videos before they disappear, with a browser extension for one-click saving.
simplefreetools.com
A free collection of practical calculators and converters, with no sign-up, no paywall and no usage limits.
What can be built into it.
A product is assembled from parts. You only build the ones your business actually needs, and more can be added later.
Your product
The core is whatever your business does. Everything around it is optional.
Built for the day after launch too.
The product should stay fast, reliable and practical to maintain once real people start using it.
Built for the modern web, with APIs, data, payments, cloud hosting and desktop delivery where the product needs it.
Work out what needs to exist, then build it.
What the product is for, who uses it and what the first useful version needs.
Shape the flows, interface, logic, data and integrations into one working product.
Test real use, edge cases and actions, then deploy and support the first release.
Reviews from previous freelance clients.
Have an idea that needs more than a website?
Tell us what you want the product to do. We can work out what the useful first version should include.